A pop-culture collaboration that turned beauty into a cultural moment.
e.l.f. Runs on Dunkin
OVERVIEW:
Two iconic brands. Completely different worlds. The challenge was finding the creative intersection between them, honoring each brand's DNA without either one swallowing the other.
THE IDEA
The answer lived in the details. e.l.f.'s hero products like Poreless Putty Primer and Bite Size Eyeshadow became the canvas. Dunkin's boldest icons—flavors, colors, straws, cups—became the inspiration. Every design decision had a foot in both worlds. The result felt inevitable, not forced.
MY ROLE
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels.
RESULTS
• 5 billion press impressions
• 38 million social impressions
• Sold out in 10 minutes
PRESS: CNN, Allure
Paid Social.
Organic Social
Digital.
Visual Merchandising.
Photography: Davide Luciano + Jonathan Galan
Makeup: Colby Smith
Props + Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Sofia Karesh, Alex Katnic
Digital Design: Nina Sulcov + Abby DeWitt
DP + Video Editing: Jonathan Galan
Visual Merchandising Design: Zac Woffinden
Production: Jess Kahn