Epoque
Building a luxury fragrance brand from the ground up.
OVERVIEW
EPOQUE began with a deeply personal vision. Inspired by a childhood spent between St. Maarten, Curaçao, and New York, the founder wanted to create a luxury fragrance brand that bottled the emotional connection between scent, memory, and place. Rather than building fragrances around ingredients, the ambition was to create transportive worlds shaped by destination, time, and emotion.
MY ROLE
Partnered closely with the founder to translate a vision into a fully realized luxury fragrance brand—from positioning and identity to storytelling, packaging strategy, and creative direction. My role was to immerse myself in that vision, uncover what made it truly distinctive, and translate it into a strategic and creative foundation that could guide every aspect of the brand.
Scope
Brand Strategy, Brand Identity, Narrative Framework, Packaging Strategy, Creative Direction
Status
In Development
Understanding the founder's vision before defining how it could become a cohesive brand.
Vision.
To begin, I developed a broad visual territory designed to spark conversation rather than dictate direction. Together, we explored the emotional qualities, visual references, and recurring themes that felt most authentic to the founder's vision.
Translating the founder's vision into a strategic foundation that defined Epoque's positioning, point of view, and brand principles.
Positioning + Strategy.
Translating strategy into a distinctive visual identity.
Identity.
Expanding the brand into a product system where every fragrance served a distinct role within the collection.
Collection Framework.
Translating the brand strategy into a cohesive packaging system designed for recognition, storytelling, and long-term brand equity.
Packaging Strategy.
With the strategic direction established, the next phase focuses on translating these recommendations into final packaging design and production.
Photography shown throughout this case study represents curated visual direction and creative references used during the brand development process.
Final campaign and product photography has not yet been produced.