Frost Yo’ e.l.f.
This Holiday 2021 campaign takes winter to a whole new level—layering in diamonds and bling for a fun, playful wink to the e.l.f. Cosmetics holiday season. With gifts that are 100% cruelty-free and vegan (and starting at just $1), you can frost yo’ fam, frost yo’ friends, and frost yo’ elf—all without freezing your bank account.
Designed to span two months, the campaign content was divided into gift guide assets—leaning heavily into product-driven imagery—and lookbook assets that served as inspiration for customers. I led a team through the full creative process—from concept to execution—across e-commerce, video, social, and paid media channels worldwide.
e.l.f. Cosmetics + e.l.f. SKIN
The Gift Guide, Digital.
The Gift Guide, Organic Social.
The Gift Guide, Photography.
The Lookbook, Paid Media.
The Lookbook, Photography.
Photography: Anairam + Rob Dowsley
Makeup: Campbell Ritchie + Vicky Steckel
Hair: Jeff Francis
Wardrobe Styling: Gabby Langone
Prop Styling + Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Art Direction: Yesha Singh
Design: Yesha Singh + Abby DeWitt
Video Editing: Jonathan Galan
Copy: Sofia Karesh