Epoque
Building a luxury fragrance brand from the ground up.
OVERVIEW
Epoque began with a deeply personal vision. Inspired by a childhood spent between St. Maarten, Curaçao, and New York, the founder wanted to create a luxury fragrance brand that bottled the emotional connection between scent, memory, and place. Rather than building fragrances around ingredients, the ambition was to create transportive worlds shaped by destination, time, and emotion.
MY ROLE
Partnered closely with the founder to translate a vision into a fully realized luxury fragrance brand—from positioning and identity to storytelling, packaging strategy, and creative direction. My role was to immerse myself in that vision, uncover what made it truly distinctive, and translate it into the strategic and creative foundation that would guide every aspect of the brand.
SCOPE
Brand Strategy, Brand Identity, Narrative Framework, Packaging Strategy, Creative Direction
STATUS
In progress, packaging design is currently in development.
Positioning + Strategy.
Identity.
Collection Framework.
Packaging Strategy + Explorations.
Packaging design is currently in development based on the strategic direction and creative brief shown above. My role continues through creative direction, design review, and refinement to ensure the final system remains aligned with the brand vision.
Reference photography throughout this presentation is shown for creative inspiration only. Unless otherwise noted, these images are not my work and are included to communicate creative direction rather than final creative execution.
Product Naming & Copy: Molly Prentiss