Staying Powder
The powder you prayed for. Introducing Camo Powder, a full-coverage, matte-finish powder foundation—formulated with a primer base for smooth, long-lasting wear. Designed to combat shine and sweat on the go, all in a pocket-sized compact.
I led a team through the full creative process—from concept to execution—across e-commerce, video, social, and paid media channels.
e.l.f. Cosmetics
Paid Media.
Digital.
Photography: Jon Paterson & Lara Callahan
Creative Direction: Nina Sulcov
Art Direction: Yesha Singh
Design: Yesha Singh & Abby DeWitt
Copy: Sofia Karesh
DP/Video Editing: Jonathan Galan
Hair: Jeff Francis
Makeup: Colby Smith
Wardrobe Styling: Liz Cresci
Prop Styling: Erica Oblak
Retouching: Jessica Gaber