Built around the concept of a modern beauty almanac, this spring campaign comes to life as a playful, intuitive digital lookbook anchored by a custom icon system. The icons act as visual shorthand—guiding users through sections and categories while unlocking how-to videos by makeup artist Cyndle Komarovski.

The experience turns beauty education into discovery, inviting users to explore spring inspiration in a way that feels interactive, approachable, and easy to navigate.

I led the creative process from concept through execution, overseeing the development of the digital lookbook, icon system, and video content.