Woven into the fabric of New York since 1872, Bloomingdale’s has long stood as a cornerstone of the city—an icon in its own right. No other store captures the spirit, energy, and individuality of New York quite like the 59th Street flagship.

This New York–centric brand awareness campaign uses the voices of iconic New Yorkers—including Alan Cumming, Sarah Jessica Parker, and New York Yankee Didi Gregorius—to spotlight what makes Bloomingdale’s an enduring cultural touchstone. Spanning print, outdoor, digital, social, and video, each story reinforces the flagship’s role in shaping the city’s style, culture, and everyday moments.

I led a team through the full creative process—from concept to execution—across out of home, print, digital, video, social, and paid media channels.

Press: WWD, Fashion Gone Rogue, Out