Borrowing from the language of Bloomingdales' Heart of New York campaign, this concept positions the store's new shoe floor as the focal point, meeting ground and all-around mecca for New York City’s most fashionable footwear fanatics. By playing off a Godzilla theme, the imagery places the footwear front and center while also playing with iconic NY landmarks in a fun way. The omni-channel campaign includes print, digital, social and video components.