Borrowing from the visual language of Bloomingdale’s Heart of New York campaign, Heart of Shoe York reimagines the brand story through footwear—positioning the flagship’s new shoe floor as the focal point, meeting ground, and ultimate mecca for New York City’s most devoted footwear fanatics.

Using CGI and a playful, Godzilla-inspired sense of scale, the imagery transforms shoes into larger-than-life icons—towering over streets, parks, and landmarks across the city.

I led a team through the full creative process—from concept to execution—across print, digital, video, social, and paid media channels.