Halo Glow Liquid Filter
The viral Halo Glow Liquid Filter is a multi-use glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL.
I led a team through the full creative process—from concept to execution—across digital, social, and paid media channels worldwide.
e.l.f. Cosmetics
Photography.
Organic Social.
Digital.
Photography: Lara Callahan & Jon Paterson
Hair: Jeff Francis
Makeup: Colby Smith
Wardrobe Styling: Liz Cresci
Prop Styling: Erica Oblak
Production: Jess Kahn & Luis Moran
Retouching: Jessica Gaber
Associate Creative Direction + Design: Nina Sulcov
Copy: Drew Taylor & Mekeda Grant