Cookies ‘N Dreams
e.l.f. Cosmetics + e.l.f. SKIN
Inspired by cookies-and-cream ice cream, the Cookies ’N Dreams Collection at e.l.f. Cosmetics is a delicious, limited-edition makeup and skincare lineup featuring soft, swirling hues, creamy high-pigment formulas, cookie-crunch infusions, and a delectable vanilla scent.
To bring the sensorial experience to life, the campaign visuals lean into the contrast of creaminess and cookie crunch—delivering a visceral, juicy expression of flavor, texture, and indulgence.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels.
Paid Media.
Photography.
Digital.
Visual Merchandising.
Photography: Jerome Corpuz + Jon Patterson
Makeup: Colby Smith + Vicky Steckel
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Erika Oblak
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Sofia Karesh
Art Direction: Jing Zhang
Digital Design: Jing Zhang + Abby DeWitt
Visual Merchandising Design: Zac Woffinden
Video Editing: Jonathan Galan
Production: Jess Kahn
Copy: Sofia Karesh