Made You Melt
e.l.f. Cosmetics + e.l.f. SKIN
Inspired by mint chocolate chip ice cream, the Mint Melt Collection at e.l.f. Cosmetics is a delicious, limited-edition makeup and skincare lineup dripping with cool mint sensations and refreshing shades.
To bring the sensorial experience to life, the campaign visuals lean into shades of mint—delivering a visceral, juicy expression of flavor and freshness, while spotlighting unbeatable value with new beauty starting at just $4.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels.
Paid Media.
Digital.
Visual Merchandising.
Photography: Jai Odell + Jon Paterson
Makeup: Tyron Machhausen
Hair: Rolando Beauchamp
Styling: Luis Rodriguez
Props: Suzy Kim
Art Direction: Samantha Shefts
Digital Design: Yesha Singh
Visual Merchandising Design: Zac Woffinden
Video Editing: Jonathan Galan
Copy: Sofia Karesh