Mouth Off.
e.l.f. Cosmetics
Showcasing the brand’s three hero lip products, this e.l.f. Cosmetics campaign highlights a shade and finish made for every mood. Playing off color, gloss, and texture, the imagery combines stills and video across e-commerce, video, social, and paid media touchpoints.
With prices starting at just $3, it’s time to express your e.l.f. with a lip color that does all the talking. Go ahead, mouth off.
I led a team through the full creative process—from concept to execution—across all campaign assets and channels.
Paid Media.
Photography.
Digital.
Photography: Nicolas Kern + Rob Dowsley
DP + Video Editing: Jonathan Galan
Makeup: Robert Greene + Yumi Mori
Hair: Jeff Francis
Styling: Gabriela Langone
Art Direction: Samantha Shefts
Design: Yesha Singh
Copy: Shayna Marcos + Sofia Karesh