e.l.f. Cosmetics X American Eagle
It’s the collab of your jeans.
The #1 Gen Z makeup brand teamed up with the #1 Gen Z jeans brand to launch a first-of-its-kind makeup and skincare collection.
The first fashion collaboration for e.l.f. and the first beauty collaboration for American Eagle, this limited-edition e.l.f. x American Eagle denim-inspired collection delivered good looks and good jeans for your eyes, lips, face—and both sets of cheeks.
I led a team through the full creative process—from concept to execution—across e-commerce, video, social, out-of-home, and paid media channels.
KEY HIGHLIGHTS:
• 8 billion press impressions
• Press: WWD, Vogue Business
Photography.
Organic Social.
Digital.
Out of Home.
Model Photography: Lara Callahan
Still Photography: Alex Bohn
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Romina Herrera
Prop Styling: Michele Faro
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Richard Quigley
DP: Jonathan Galan
Production: Jess Kahn + Heloise Goodman
Retouching: Jess Gaber