Jelly Poppin’
The limited-edition, one-in-a-melon Jelly Pop collection is back by pop-ular demand—e.l.f.’s most-requested franchise year after year. Always returning, always better than ever.
This latest drop expands the franchise with an extended lineup, including a fan-favorite primer and a brand-new lip oil. Prepare to lose your rind.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.
e.l.f. Cosmetics
Paid Media.
Organic Social.
Digital.
Visual Merchandising.
Model Photography: Jerome Corpuz
Still Photography: Alex Bohn
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Michelle Farro
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Senior Art Direction: Emily Swift
Digital Design: Yasmin Rozmee
Visual Merchandising Design: Zac Woffinden
DP: Jonathan Galan
Video Editing: Andy Akbik
Production: Jess Kahn + Heloise Goodman
Retouching: Jess Gaber + Juan Dreyfus